Email marketing is arguably the most cost-effective form of advertising today, especially when marketing to a list of current customers or highly interested prospects. In the marketing world, it is commonly stated that the money is in the list and when you build a well-targeted list, you can market to that list that is filled with high-quality business prospects over and over again.
Start Building Your Email List Now
A smart place to start building your email list is with your current customer database of both current and past customers. Because your customers are people who have already experienced your business and have paid you their hard-earned money, they know exactly what the experience and the final product is like with your business.
It is proven that anyone who has purchased a service or product from your business is 6 to 7 times more likely to buy from you again. This concept of targeting current and past customers will be one of the more cost effective marketing strategies that you can do to increase business sales. In other words, you will spend much less money attracting repeat business from your current and past customer list when compared to having to go out and acquire a new customer.
Powerful Way To Communicate
Email marketing is a very powerful communication channel for you to start taking advantage of for your HVAC business as well. Once you get permission to communicate with this targeted group of customers through email, you will establish a simple way to communicate with the most important asset to your business –your buyers list (current, past and future).
Email is an absolutely critical component that will assist your company to staying top-of-mind with your customers and your target market.
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