There are over one billion people on Facebook, one billion accounts on YouTube, over 550 million accounts on Google+ and over 250 million accounts on LinkedIn, there’s a ton of eyeballs hanging out on social media. On top of that, your target market spends hundreds of millions of hours on social media sites every single day collectively. Because of the sheer gaudiness of these numbers, it is imperative for your business to have a solid HVAC social media plan to best represent your business to the flood of people on these social sites.
As popularity within the social networks continues to grow, most HVAC business owners are in tune with the fact that social media is a vital communication channel to attract new customers because your target market spends hundreds of millions of hours on social media sites every single day collectively.
Making sure your business has a professional presence on Social media will help you develop more trust, credibility, and proof of legitimacy in this tech and social-centric marketing world.
What kind of business doesn’t have a Facebook business page?
Many people search for businesses on social media instead of Google or Bing. Because of this, you need to pay attention to how your business, brand and services are represented on these major social media sites.
When setting up your business on the major social media websites like Facebook, Twitter, YouTube, LinkedIn and Google+, be sure to follow each social media site’s rules, guidelines and best practices. You do not want any of your social media pages to inadvertently violate any of these terms and be shut down as a result.
Getting your business social media accounts set up according to social media and search engine marketing best practices will ensure that your business reputation is represented the best way possible on each social media page. Consider investing in professionally designed images and creating detailed company “about sections” to give off the best image possible.
Perception is everything.
Remember, we are always working on winning our target market’s subconscious mind over. You want to do everything in your power to make your HVAC business look as legitimate and credible in the niche as possible.
Proper branding and optimization of your social media accounts will also typically give your business a little boost in Google SEO positioning for business reputation management purposes on Google and the other search engines.
When your company is set up properly on social media and your pages and profiles link back to your business website, this shows Google that your HVAC business is a legitimate company.
We can help you effectively use the social media arena; click here to schedule a discovery call.