There are several billion people on Facebook, Instagram, YouTube, Twitter, LinkedIn and Pinterest, which means there are a ton of eyeballs hanging out on social media.
On top of that, your target market spends hundreds of millions of hours on social media sites every single day collectively.
Because of the sheer gaudiness of these numbers, it is imperative for your business to have a solid HVAC social media plan to best represent your business to the flood of people on these social sites.
Making sure your business has a professional presence on social media will help you develop more trust, credibility, and proof of legitimacy in this tech and social-centric marketing world.
What kind of business doesn’t have a Facebook business page?
Many people search for businesses on social media instead of Google, Bing. or Yahoo.
Because of this, you want to pay attention to how your business, brand and services are represented on:
When setting up your business on the major social media websites above, be sure to follow each social media site’s rules, guidelines and best practices for optimization.
Getting your business social media accounts set up according to social media and search engine marketing best practices will ensure that your business reputation is represented the best way possible on each social media page.
Consider investing in professionally designed images and creating detailed company “about sections” to give off the best image possible.
Do your best to fill out all of the extra sections present in each social media profile… this actually does matter quite a bit
Perception is everything.
Remember, we are always working on winning our target market’s subconscious mind over.
Legitimize your HVAC business online
You want to do everything in your power to make your HVAC business look as legitimate and credible in the niche as possible.
Proper branding and optimization of your social media accounts will give your business a nice little boost by enhancing your business reputation when someone searches for your business on Google, Bing or Yahoo.
In addition, when your company profiles are properly setup on Facebook, Twitter, Instagram, YouTube, Pinterest and LinkedIn and they each link back to your company website, this simple act helps Google understand that your HVAC business is a legitimate company because legitimate HVAC companies have accounts on these major websites.
Do you need help getting your company setup properly on Facebook, Twitter, , Instagram, LinkedIn, Pinterest, and YouTube; click here to talk to a certified digital marketing expert.